Searching for a new job is a competitive field. You are in a contest with potentially hundreds of other qualified applicants so take that extra step to set yourself apart from the crowd and get noticed by that employer. So you have your resume–that’s a great start but now it’s time to create your personal brand.

The Internet is the best tool you have as a job seeker to create an amazing network of contacts. Social networking has taken off expoentially these past few years with websites emerging for specific niche demographics which include business networking. You will want to do a bit more in-depth research but a quick google search can give you list of business oriented social networks; it’s a good bet to start off with Linkedin and Twitter.

While social networks have gotten many people jobs, there is still a much more you can do for yourself. Consider carving yourself a personal space on the Internet. For example an excellent resource would be to create a website than expands on your resume. While your resume is a short and concise summary of your qualifications, a website can give those potential employers a lot more information should they choose to seek it out.

Remember anything you do online with under your name can potentially be googled so be sure to keep everything professional. This includes your Facebook and Myspace pages because employers often seek those out to get a feel for an individuals personality. This is a direct reflection of yourself to a potential employer so keep that in mind the entire time you are crafting your personal brand. You don’t want this happening during an interview! Websites should be easy to read and navigate so leave out busy artwork and confusing fonts. Before anything gets published you’ll want to proof read and correct all typos, consider having a friend go over it also to catch some mistakes you may forget. Remember, even one tiny typo could leave a nasty impression with an employer.

This is our nations first major recession in which job seekers have these types of tools at their disposal to assist them in their hunt. Be creative and consider ways to promote yourself that may be unconventional but effectively set you apart from the others in the market for your dream career.