I was recently talking to some hiring managers and they were each bragging about the clever ways in which they find applicants or screen applicants once they have a list of potential candidates. It was an eye-opening experience and particularly interesting in terms of how they find resumes. I will share some of the more poignant tactics they use and you may end up tweaking your resume as a result.
Keywords is a popularly discussed topic and if you haven’t combed through your resume for keywords you need to do it immediately.
But what keywords are you looking for? What should you be including?
Simply put yourself in the mind of a hiring manager who is trying to fill a position you are interested in. If you are looking for work as a graphic designer naturally you would have ‘graphic designer’ in your resume. But it might also be useful to to have the old-school term ‘desktop designer’ as well or synonyms like ‘information design’ or ‘visual communication’.
You might also want to include superlatives in your work experience descriptions. For example, can you imagine a recruiter searching for the ‘best’, ‘top’, or ‘accomplished’ of something?
In theory many websites, ours included, ask you to list a specific location on your resume. And in practice, this has traditionally been your home address, including city and state. But it turns out many hiring managers are filtering their candidate searches by location.
All of the hiring managers I talked to used a similar practice of starting their search within the city the office was located in and then slowly branching out. But how many people do you know that work outside of the city they live? How many live far far away from where they live?
The simple answer is to include the names of other cities you are potentially looking for work in. That way when a potential employee is searching for a particular city, you have the keyword in your resume. Just think about the last time you searched for something on Craig’s List. The marketeers on Craig’s List know to stuff additional location keywords to gain more traction and so should you in your resume.
Complete Your Resume / Profile
On sites like ResumeBucket and LinkedIn there are a ton of companies looking for employees and there are a ton of people looking for work. The thing that amazes a lot of hiring managers is the lack of effort a lot of these people put into their profiles.
They say that often they have to weed through countless profiles with missing information, and at a certain point they simply ignore resumes and profiles that are missing key pieces of information.
What are these key pieces of information?
Some of the popular ones mentioned to me are photo, job title, location, career level, and years of experience.Frankie Eybsen is the marketing manager for ResumeBucket. Frankie has worked in marketing, web design and development, and SEO. He maintains a large client list for both marketing jobs and production. You can send him an email at firstname.lastname@example.org.